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As a cafe owner, you’re probably always on the lookout for ways to increase your profits and improve your bottom line.
So today, we thought we would give you 7 of our favourite tips and tricks to help you do just that!
Let’s get into them!
Offer Special Promotions:
One of the easiest ways to attract new customers and keep current customers coming back is by offering special promotions and discounts. A great way to do this is by offering a discount on certain days of the week or for specific times of day.
Upsell:
Training your staff to suggest additional items to customers, such as a pastry or a second cup of coffee, is another great way to increase average order values and boost your bottom line.
Optimise Your Menu:
To further make sure your menu is optimised for profit consider offering items that are popular and profitable and removing items that aren't selling well or aren't profitable.
A great way to combine the previous two tips is by offering flavoured syrups on the menu. Not only do flavoured coffee syrups provide a great upsell opportunity but they also allow you to offer custom beverages in a more profitable way.
At less than 20c per serve Cashmere Syrups coffee syrups are a great addition to your inventory, as flavoured syrups can attract a 50c-$1 markup on top of your standard coffee prices.
Streamline Your Processes:
Streamline your processes to reduce waste and increase efficiency. This can include things like using technology to streamline your ordering process or using pre-portioned ingredients to reduce food waste.
Offer Takeout and Delivery:
Offer takeout and delivery options to reach customers who may not be able to visit your business in person. You might think about partnering with delivery platforms like Uber Eats to make it easy for customers to order from your cafe.
Leverage Social Media:
Use social media to promote your business and engage with customers. Share pictures of your menu items, special promotions, and events to build a following and attract new customers.
Create a Loyalty Program:
Offer a loyalty program to reward repeat customers and incentivise them to keep coming back. This can be as simple as a punch card for a free coffee after 10 purchases or a more elaborate rewards program with special perks for frequent customers.
We hope these tips and tricks give you some ideas and you can increase your cafe's bottom line and improve your overall profitability.
Good luck!
