The holiday rush brings more than just foot traffic, it brings an appetite for new experiences, festive flavour, and little luxuries. For cafes, this is the perfect time to shine. Here’s how to maximise your sales and create memorable customer moments with festive beverages.
1. Craft a Seasonal Menu
Build excitement with a short, limited-time holiday drinks menu. Feature just three to five drinks using flavours that evoke the season, think Gingerbread, Chai, Peppermint, or Spiced Vanilla. A seasonal cold brew or festive frappe is a great way to surprise regulars.
Tip: Give drinks playful names like “Merry Mint Latte” to spark interest.
2. Merchandise the Magic
Create a small display near your POS or service window featuring festive garnishes, syrup bottles, or promotional signage. A few pine branches, baubles, or gold accents go a long way in catching the eye and signalling that something special is on offer.
Tip: Use table tents or A-frames to highlight new drink arrivals and limited-time offers.
3. Train Staff to Upsell
Your team is your best marketing asset. Encourage casual upsells like: “Would you like to make that a Gingerbread Latte today?” or “Our Chai syrup adds a lovely festive twist.” Simple suggestions often lead to impulse upgrades.
4. Leverage Social Buzz
Use Instagram and Facebook to promote your festive drinks. Snap lifestyle-style photos in good light, and post short videos showing how drinks are made or enjoyed. Customers love to see what’s seasonal and shareable.
Tip: Run a holiday hashtag or encourage customers to tag their drink moments for a chance to win a free coffee.
5. Keep It Easy
Choose syrups and mixers that are quick to pour and easy to blend, so your service stays smooth even during rush hours. A few quality ingredients can help you deliver festive flavour without slowing down your workflow.
Explore our festive syrup collection to add seasonal cheer and boost sales this holiday season.
