In today’s café scene, your best marketing tool might just be sitting on the counter.
A visually striking drink doesn’t just sell—it shares.
With platforms like Instagram and TikTok fuelling café culture, now’s the time to lean into shareable drinks that double as digital content.
Here's how to turn your most photogenic pours into customer magnets—and make the most of flavours like our Turkish Delight Syrup along the way.
1. Design for the Scroll: Build Drinks That Photograph Well
The key to content-friendly drinks is visual contrast and texture. Think layered lattes, floating cream, soft swirls of milk, and vibrant toppings.
Try this:
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Turkish Delight Latte topped with frothy milk, dried rose petals, and a dusting of icing sugar
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Iced Caramel Macchiato with visible syrup drips and whipped topping
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Coconut Cold Brew with swirling coconut milk and toasted coconut flakes
2. Style Like a Pro (Without a Studio)
You don’t need fancy equipment to get content-ready shots. Just follow a few pro tips:
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Use natural light. Shoot near a window for the best results—early morning or late afternoon light is soft and flattering.
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Keep the background clean. Use marble benchtops, wooden trays, or branded coasters.
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Garnish with intent. Dried fruit, herbs, spices, and edible petals add instant visual appeal.
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Shoot top-down and side-on. Show off layers, foam art, and toppings.
Visual tip: Keep a few props like gold spoons, linen napkins, or textured glassware on hand for styling.
3. Timing is Everything: When to Post for Reach
Even the best photo needs the right moment to shine. Here’s when to hit “post”:
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Morning (7–9 AM): Customers are thinking coffee.
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Afternoon (2–4 PM): Ideal for iced drinks, snacks, and sweet treats.
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Evenings (7–9 PM): Best for cocktails and dessert-style drinks.
Use scheduling tools like Later or Planoly to stay consistent without being glued to your phone.
4. Master the Hashtag Game
Hashtags help your posts get discovered. Mix broad, niche, and local tags for best results.
Try these combos:
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#TurkishDelightLatte #RoseLatte #CashmereSyrups
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#MelbourneCafes #SydneyEats #AussieCoffee
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#CafeInspo #LatteArt #FlavouredCoffee
Bonus: Encourage customers to tag your café with a dedicated hashtag (e.g., #SipsAt[YourCaféName]) for user-generated content.
5. Encourage Sharing In-Store
Make it easy (and obvious) for customers to take and post photos.
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Use branded takeaway cups with strong design elements.
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Set up a “selfie spot”—a well-lit area with your logo or a feature wall.
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Offer incentives: “Tag us in your drink photo and go in the draw to win a free coffee.”
Make Every Pour Worth Posting
With a few thoughtful touches and some syrup-led creativity, you can turn everyday drinks into scroll-stopping stars. Drinks like the Turkish Delight Latte don’t just taste good—they help build your brand story online.
👉 Stock up on photogenic flavours like Turkish Delight, Coconut, and Caramel to turn your café menu into a content engine.
